Event World Day
World AMR Awareness Week 2025
The World AMR Awareness Week (WAAW) is a global campaign that is celebrated annually to improve awareness and understanding of AMR and encourage best practices among the public, One Health stakeholders and policymakers, who all play a critical role in reducing the further emergence and spread of AMR. It takes place every year from 18 to 24 November since 2015, following the endorsement of a global action plan to tackle the growing problem of resistance to antibiotics and other antimicrobial medicines at the Sixty-eighth World Health Assembly in May 2015. One of the key objectives of the plan is to improve awareness and understanding of AMR through effective communication, education and training.
World AMR Awareness Week (WAAW)
The World AMR Awareness Week (WAAW) is a global campaign that is celebrated annually to improve awareness and understanding of AMR and encourage best practices among the public, One Health stakeholders and policymakers, who all play a critical role in reducing the further emergence and spread of AMR.
It takes place every year from 18 to 24 November since 2015, following the endorsement of a global action plan to tackle the growing problem of resistance to antibiotics and other antimicrobial medicines at the Sixty-eighth World Health Assembly in May 2015. One of the key objectives of the plan is to improve awareness and understanding of AMR through effective communication, education and training.
WAAW 2025: Act Now: Protect Our Present, Secure Our Future
The theme for WAAW 2025 is “Act Now: Protect Our Present, Secure Our Future.”
It underscores the urgent need to take bold, united action to address AMR. AMR is already harming our health, food systems, environment and economies. It’s not a future challenge. It is happening now. Drug-resistant infections are increasing, yet awareness, investment and action are still falling short.
Building on the momentum of the 2024 United Nations General Assembly High-level Meeting on AMR, this call to action urges all stakeholders, including governments, civil society, health-care providers, veterinarians, farmers, environmental actors and the public to translate the political commitments into tangible, accountable, life-saving interventions. To “protect our present and secure our future”, we must prioritize long-term investment and strategic action in the human, animal and environmental health sectors. Strengthening surveillance, ensuring equitable access to quality medicines and diagnostics, fostering innovation and building resilient systems all require long-term commitment and resources.
Investment in AMR action is a smart move for a safer, healthier future. Whether it’s a hospital administrator setting up an antimicrobial stewardship team or a farmer adopting sustainable waste management practices, every action counts. No matter your role – whether shaping policy, delivering care, protecting ecosystems or raising awareness, “Act Now: Protect Our Present, Secure Our Future” is a shared responsibility. Together, we can keep antimicrobials effective and build a healthier, more sustainable world for the generations to come.

Observing WAAW 2025 in Geneva
Various organizations and actors in Geneva are on the frontlines of raising awareness and developing appropriate responses to AMR, which depends greatly on the interaction between humans, animals and the environment.
The Health Diplomacy Alliance (HDA) is launching the 7-7-7 Campaign during World AMR Awareness Week. This flagship initiative brings together seven stakeholders, taking seven key actions over seven days, in alignment with this year’s global theme: “Act Now: Protect Our Present, Secure Our Future.”
As part of the campaign, key highlights include:
Global Intergenerational Dialogue on AMR | World AMR Awareness Week 2025
The dialogue builds on global momentum, aims to amplify youth perspectives through findings from a pre-event survey that seeks to understand their initiatives, concerns, and solutions towards an inclusive global governance on AMR, promote cross-generational exchanges on effective solutions, foster capacity-building and partnership, especially in last-mile settings, and develop actionable recommendations to embed inclusive engagement and health diplomacy within the global instruments governing AMR response grounded in a One Health approach.
→ This event will take place on 24 November 2025 at the Palais des Nations, Room H.313 and online. To participate in person, kindly register on Indico. To participate online, kindly register on Webex.
- Awareness content display at Geneva Cornavin Main Train Station – 18 November 2025
- Blue illumination of the Jet d’Eau – 23 November 2025
- Display of flags on the Pont du Mont-Blanc (Geneva) – 17–19 November 2025
- Partner events globally – 18-24 November 2025
Other Events
Building Cross-Sectoral Coalitions for Urgent Action on AMR
18 November | 14:00 – 15:30 CET | Online
AMR Industry Alliance
Infection Prevention to Control AMR: How to Pave the Way Forward? | WAAW 2025
19 November 2025 | 09:00–12:00 CET | Campus Biotech
Geneva Health Forum, Om Pharma
Links
- 2025 Global Intergenerational Dialogue on AMR – Pre-event survey
- Antimicrobial Resistance, the Environment, and the Role of Geneva | GEN
- Résistance aux antibiotiques: “protéger notre présent et sécuriser notre avenir” | Département de la santé et des mobilités (DSM), State of Geneva
- WHO Launches Civil Society Task Force on AMR | Health Diplomacy Alliance | 18 November 2025
- Youth as change makers on antimicrobial resistance: an evidence-based call-to-action | Jessica Mitchell, Salman, F. Khan, Cristina Almazidou et al. | Nature Communications | 18 November 2025
